• Alpine junior series

    Alpine junior series

    November 2013

    Small ideas for big fun.

    The JUNIOR collection is perfect for children taking their first steps and playing around in the snow, as well as for young racers on the way to their first personal victories. These boots have been designed with the attention, experience, and technologies once used for advanced adult skiers and then adapted for the youngest generation. The selection of many models is totally adjustable, all of them being easy to fasten or release. Ergonomically designed shapes are dressed with a soft, fuzzy lining that will make youngsters crazy about skiing.

    For young racers Alpina made models AJ70, AJ60, GAP and LOOP. Especially designed shell and cuff material, optimal flex construction and high performance aluminium or nylon micro buckles characterize this professional model for young winners. The power strap gives the foot of the young skier firmer fit and thus facilitates easier tracking of the skis, contributing to the skier’s first triumph on the snow.

    Besides, model named GAP and LOOP has a particularly attractive design and is a link in series of freeski spirit Alpina boots.  

    BOOM and ZOOM boot actually grows with junior. Adjustable Volume control plates allow accommodating the volume of the shell easily and quickly, yet extra durable Interchangeable PU heel and toe plates prolong the lifetime of the boot and assure permanent safety owing to OptiGrip sole design. A unique Boom and Zoom features, making all on-snow activities even more comfortable, is SkiWalk system, effective and simple as never before. It functions just by buckling or unbuckling the boot. Extra strong nylon buckles are very easy to use and are made of top-quality materials to provide best fit. The Comfort fit liner with thermo insulation protects kids from cold and gives a gentle sensation at the same time.    

  • Marcus Hellner gets a better feeling with the new equipment

    Marcus Hellner gets a better feeling with the new equipment

    November 2013

    Right now Marcus Hellner is preparing for the upcoming season with the Olympics as his main goal. It’s all as it use to be but, there is a big BUT, the Swedish x-country star has for this season changed ski boots and bindings to Alpina and Rottefella.

    -          A big decision if you have the Olymipcs in mind but it’s well thought out and it feels great, Marcus says.

     After several years with another brand Marcus Hellner decides to change to Alpina and Rottefella. Last year’s world champion over 50 km, Johan Olsson, is one of many top racers that is using Alpina. Petter Northug another.

    -          I needed a change and so far it feels very good. Right after last season I started to test the Alpina boots and I must say that I got the right feeling from start with the new shoes and bindings. In classic technique I need to use less power to get the ski down and get the grip. With the Alpina ESK Pro I get the great feel in the skate technique that I’ve been looking for. It will be a couple of interesting weeks of training on really good snow here in Val Senales, Marcus says.

    On the 7th of February there are the opening ceremonies of the Olympic games in Sochi and Marcus is looking forward to it. Both the individual races and the team relay, which he participated in at the World Championship in Val di Fiemme last year and won two silver medals.

    -          Last year there was something missing. I had to work hard the whole season and didn’t get anything for free. It was tough. So I made a few changes for this upcoming season.

    -          The new bindings and shoes is a big change. Then I’ve made some changes in the summer training as well. It’s still the same amount of hours but with a different set up that’s more concentrated to weight lifting and longer terms of interval running, for example mire running.

    The Swedish XC-Team has been in Italy till the end October. The first snow has fallen and it’s lot of activity on the glacier. New gear has been tested and the technique has improved to perfection.


  • Alpina trekking novelties at the OutDoor.

    Alpina trekking novelties at the OutDoor.

    Julij 2013

    At the OutDoor, taking place in Friedrichshafen from 11 to 14 July 2013, Alpina presented the latest trekking boots collection  and novelties. At the 20th edition of the trade fair, over 900 exhibitors from 42 countries, including the market leaders, presented themselves to their colleagues in the industry.  OutDoor, the leading trade show absolutely sets footwear trends for the 2014 outdoor season.

    ALPINA has innovatively applied its vast knowledge of skiing gear of champions  to create outdoor boots that are evenly advanced and stubborn when it comes to reaching the top. They’re built from first-class technical solutions and durable materials so they make hard work look easy. This walking gear constantly provides stability, ensures comfort, repels water, and helps ventilate the foot. Trekking boots by ALPINA are able to transport their wearer everywhere, no matter how steep and how high the goal is.


    One of the latets Alpina innovations  VCP (Volume Control Plate), which allows for precise adaptation of the volume independently for the left and right foot, is now applied on almost every single Alpina backpacking, hiking and winter trekking boots. For the 2014 season, Alpina are making their products even more attractive through even greater functionality and generous comfort.  


    In upcoming outdoor boots collection special attention is given to the development and design of new  women's backpacking and hiking boots. The message for the coming season is clear: Life can be so colourful!  The dominant colours in the new collection for women include bright green, »lavender purple« and »ice blue«.


    New Alpina Approach trekking shoes deliver speed of movement, a lightweight construction, comfortable fit and superior protection and enables you to conquer demanding, technical terrains. Alpina presented new, bold colours of the new Approach model »Royal.«